“Where does the name Ozarka come from?”
Across the street from the stately, limestone fortress that is the prestigious Indiana University law school, sits a squat little concrete box of a building that mysteriously or perhaps conspiratorially, or as we would hope, mystically, has never been knocked down. Google maps shows that it currently houses an establishment called “Chow Bar” where Chinese food and bubble teas are advertised in vinyl signage on the store front, and a “Penn Station East Coast Subs” which was also a sandwich shop in my day, under a different moniker.
When we lived in Bloomington, the Chow Bar was where Ozarka lived. It was born from a different sort of vinl, the type that music was recorded on. It was the indie record store where I worked, and the best jobs I ever had, even if I wasn’t the best at the job.
I would spend my days in there the happiest version of myself; playing music for people, and it is where Michael and I met.
We’ll now jump through 20 years of corporate life, each of those years pulling me farther and farther away from the girl in the record shop. I was a music editor at Amazon.com, and a bunch of other stuff. Then I moved to the Netherlands and worked for Microsoft for 10 years.
So that is why Ozarka is Ozarka. I’m bringing back the spirit of that store in the little cement box; the connection with customers, the connection to myself, and the lick of rebellion that only music can incite. At Ozarka we’re starting a movement bringing an end to single-use plastic packaging pollution. Reduce-through-reuse is the way we are going to do it.
We are in no way affiliated with the Ozarka bottled water company owned by Nestle. Rock on.